The Diego Zamora group has reported that its Licor 43 brand finished 2011 with sales of 500 000 cases worldwide, 4.2 million liters, which represents an increase of more than 25% over 2010.

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Danil Nevsky and Laura Grassulini

Are we missing the real point of on-trade advocacy?

Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community

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